{"id":6963,"date":"2021-04-07T12:01:23","date_gmt":"2021-04-07T10:01:23","guid":{"rendered":"https:\/\/www.idisantiago.es\/?p=6963"},"modified":"2021-04-09T15:16:39","modified_gmt":"2021-04-09T13:16:39","slug":"contrato-menor-para-a-prestacion-de-servizos-de-comunicacion-e-campanas-de-publicidade-institucional","status":"publish","type":"post","link":"https:\/\/www.idisantiago.es\/gl\/contrato-menor-para-a-prestacion-de-servizos-de-comunicacion-e-campanas-de-publicidade-institucional\/","title":{"rendered":"Contrato menor para a prestaci\u00f3n de servizos de comunicaci\u00f3n e campa\u00f1as de publicidade institucional."},"content":{"rendered":"<p align=\"justify\"><span style=\"color: #202020;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"><b>OBXECTO DO CONTRATO:<\/b><\/span><\/span><\/span><\/span><span style=\"color: #202020;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"> Prestaci\u00f3n do servizo de gabinete de prensa e comunicaci\u00f3n, coa fin de reforzar e ampliar a comunicaci\u00f3n das acci\u00f3ns emprendidas dende o Instituto:<\/span><\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #202020;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>PRAZO DE EXECUCI\u00d3N: <\/b><\/span><\/span><\/span><span style=\"color: #202020;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">9 meses<\/span><\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>Actuaci\u00f3ns previstas:<\/b><\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Apoio \u00e1 estratexia de comunicaci\u00f3n do IDIS e ao desenvolvemento do plan de comunicaci\u00f3n.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Apoio na definici\u00f3n estrat\u00e9xica institucional de comunicaci\u00f3n.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Avaliaci\u00f3n da estrutura comunicativa actual e proposta de adaptaci\u00f3ns para soporte b\u00e1sico de comunicaci\u00f3n corporativa ali\u00f1ados coa s\u00faa visi\u00f3n, misi\u00f3n e valores.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Detecci\u00f3n, seguimento e difusi\u00f3n de actuaci\u00f3ns, resultados de investigaci\u00f3n, actividades e programas que se organicen no entorno do Instituto.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Labores b\u00e1sicas de asesoramento en dese\u00f1o de campa\u00f1as de difusi\u00f3n do Instituto.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Reformulaci\u00f3n d<\/span><span style=\"color: #000000;\">o<\/span><span style=\"color: #000000;\"> d<\/span><span style=\"color: #000000;\">e<\/span><span style=\"color: #000000;\">se\u00f1o da p\u00e1<\/span><span style=\"color: #000000;\">x<\/span><span style=\"color: #000000;\">ina web <\/span><span style=\"color: #000000;\">e <\/span><span style=\"color: #000000;\">p<\/span>roposta de forma peri\u00f3dica das actualizaci\u00f3ns correspondentes a informaci\u00f3n e comunicaci\u00f3n na p\u00e1xina web e redes sociais do Instituto.<\/span><\/span><\/p>\n<p lang=\"gl-ES\" align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Servizos en relaci\u00f3n cos medios de comunicaci\u00f3n:<\/span><\/span><\/p>\n<ul>\n<li lang=\"gl-ES\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Asesoramento e apoio na relaci\u00f3n cos medios de comunicaci\u00f3n.<\/span><\/span><\/li>\n<li lang=\"gl-ES\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\">Xesti\u00f3n das relaci\u00f3ns coa prensa, inclu\u00edndo recepci\u00f3n e atenci\u00f3n de requirimentos de medios de prensa tradicionais e alternativos, <\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\">supervisi\u00f3n<\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"> da axenda informativa, xesti\u00f3n de notas e encontros coa prensa.<\/span><\/span><\/span><\/li>\n<li lang=\"gl-ES\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Apoio no dese\u00f1o, execuci\u00f3n e na redacci\u00f3n period\u00edstica de convocatorias, comunicados, notas de prensa, roldas de prensa, entrevistas, informes ou mailings aos medios.<\/span><\/span><\/li>\n<li lang=\"gl-ES\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">Captaci\u00f3n e preparaci\u00f3n de entrevistas e reportaxes.<\/span><\/span><\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>Orzamento<\/b><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>:<\/b><\/span><\/span> <span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">12,000 \u20ac<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>Presentaci\u00f3n de prop<\/b><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>o<\/b><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><b>stas: <\/b><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">A<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"> a<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">x<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">judicataria debe presentar un programa de traba<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">ll<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">o cun presup<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">o<\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\">sto na direcci\u00f3n de correo electr\u00f3nico: <a href=\"mailto:secretaria@idisantiago.es\">secretaria@idisantiago.es<\/a> <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"><b>Data<\/b><\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"><b> l\u00edmite para a presentaci\u00f3n de prop<\/b><\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"><b>o<\/b><\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"><b>stas:<\/b><\/span><\/span><\/span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"gl-ES\"> 195\/04\/2021<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OBXECTO DO CONTRATO: Prestaci\u00f3n do servizo de gabinete de prensa e comunicaci\u00f3n, coa fin de reforzar e ampliar a comunicaci\u00f3n das acci\u00f3ns emprendidas dende o Instituto: PRAZO DE EXECUCI\u00d3N: 9 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[175],"tags":[],"class_list":["post-6963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-gl"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/posts\/6963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/comments?post=6963"}],"version-history":[{"count":2,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/posts\/6963\/revisions"}],"predecessor-version":[{"id":7005,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/posts\/6963\/revisions\/7005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/media\/6978"}],"wp:attachment":[{"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/media?parent=6963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/categories?post=6963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idisantiago.es\/gl\/wp-json\/wp\/v2\/tags?post=6963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}